May 20, 2009 Webinar: “Law Firm Management & Marketing For Tough Economic Times”

May 18th, 2009

“Law Firm Management & Marketing For Tough Economic Times”

A live Webinar sponsored by the Litigation Section of the California State Bar.

Date:   May 20, 2009

Time:   12:15 to 1:15 p.m. (Pacific Time)


In the current economic down turn, lawyers must focus more than ever on the fundamentals of their business.  Whether you work at a law firm or practice as a solo, smart management and marketing is vital to surviving today and laying the foundation to thrive tomorrow.  Many law firms are cutting back their marketing efforts and budgets, which creates an opportunity for others to advance and stand out. 

If you seek direction to focus your management and marketing efforts and set goals, this is the webinar for you.  Our panelists include:  a top litigator and long-time law firm manager; a pioneering law firm consultant; and the Chief Marketing Officer of a major national law firm.

This webinar will cover the following topics:


Five Steps Any Size Firm Can Take Tomorrow For Better Management

Rate concessions or alternatives to the hourly rate as a strategy for client retention and attraction

The Client Satisfaction and Feedback Interview – when, why and how to do it.


Getting Your Firm’s Lawyers Involved in Marketing and Business Development

Does the World Really Need Another Lawyer Blog?  Yes, and Why It’s Not Too Late To Join the Blogosphere

Using LinkedIn and other social networking sites for marketing




Mr. Shartsis co-founded the San Francisco law firm Shartsis Friese LLP in 1975.  He has been the senior manager of the firm from its inception.  He is an active trial lawyer specializing in complex litigation.  He has tried cases in state and federal courts and appeared in both federal and state appellate courts, including the California Supreme Court.  He has also represented major law firms, federal and state court judges, California Constitutional Officers (including Governor Arnold Schwarzenegger), and the States of California and Hawaii.

Mr. Shartsis is the founding President of the Association of Business Trial Lawyers of Northern California, an organization of 1,600 lawyers specializing in business litigation and trials.  Mr. Shartsis has lectured widely on legal matters, having appeared on programs sponsored by PLI, CEB, The Rutter Group, CLE International, the California Judges Association, the Special Practice Institute of the Litigation Section of the American Bar Association, the American Bar Association Annual Meeting, the Association of Business Trial Lawyers and the Construction Superconference.  Mr. Shartsis is the featured speaker in the Rutter Group’s bi-annual Northern California program on trial preparation and tactics.  Mr. Shartsis has performed trial demonstrations, lectured on presenting and deposing expert witnesses, presented a program to judges on “cutting edge” evidence, and lectured on developments in alternative dispute resolution.


Mr. Zeughauser advises law firms on mergers and combinations, firm-wide strategic business planning, and devising strategies for increasing revenues and profitability and strengthening firm values and culture.  He also works with firms to develop and align practice group and office growth strategies with firm-wide strategy, and to craft client strategies that promote long-term relationships.

Mr. Zeughauser launched the Zeughauser Group in 1995.  He works with law firms, corporate law departments, and corporations doing business in the legal sector.  A former chairman of the American Corporate Counsel Association (ACCA, now the Association of General Counsel), he practiced law for twenty years, including over a decade as senior vice president and general counsel of The Irvine Company.  Under his leadership, the company’s legal department was ranked in a 1995 National Law Journal survey as one of the country’s top ten and cited for being in the vanguard of a powerful client-led legal industry reform movement.

Mr. Zeughauser is the author of Lawyers Are From Mercury, Clients Are From Pluto (1999).  His writings on the business of law have been widely published and he is often quoted in business and legal publications.  He is a frequent speaker at legal and business forums.


Ms. Spang is the Chief Marketing Officer of Sheppard Mullin Richter & Hampton LLP, an AmLaw 100 firm based in California.  She has spearheaded Sheppard Mullin’s internet strategy, which includes one dozen legal blogs.  She has worked in marketing at California law firms since 1993, and was previously Director of Marketing at Bingham McCutchen and, before that, Pettit & Martin in San Francisco.  She has been widely quoted on marketing in legal publications and is a frequent speaker for lawyers and legal marketing groups. 


Ms. Spang is a former President of the Legal Marketing Association/Bay Area Chapter, which awarded her the Rella Lossy Lifetime Achievement Award for Professionalism.  She holds an MBA from Golden Gate University.



Mr. Newdorf has been a civil litigator and trial lawyer in San Francisco since 1994, working at a major national law firm, the San Francisco City Attorney’s Office and his own solo law firm, Newdorf Legal.  He is the author of several legal blogs and a former newspaper reporter.  He is currently a member of the Executive Committee of the Litigation Section of the State Bar of California.